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David Roach at Mo’ Better Food Farmers’ Market – Photo: AP

March 21, 2009

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Founder David Roach, of the Mo’ Better Foods Farmers Market, holds collard greens at the market in Oakland, Calif., Saturday, July 12, 2008. In east Oakland, Calif., a low-income, often violent area of the Bay Area city, David Roach started a farmer’s market run by some of the state’s black farmers. It has grown from six farmers to more than 30, but the operation is struggling. “Our model still hasn’t worked yet, financially speaking,” Roach said. We’re “trying to create something that hasn’t been there, trying to make people to come out where they haven’t felt safe to come out before.” (AP Photo/Darryl Bush)

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