Tag: black consumers
No different than the impact industry had on America’s business model of the early 20th century, new technological innovations have significantly changed all aspects of business, from the way people consume to how brands engage consumers. “We are on the threshold of a new business paradigm,” said Cheryl Grace, senior vice president of U.S. Strategic Community Alliances and Consumer Engagement at Nielsen. “The digital age is transforming not only commerce and the relationship consumers have with companies, but digital know-how among consumers – particularly African Americans – is fostering new levels of independence and financial freedom.”
BOBSA founder Sam Ennon, who was invited to China this past October by the Chinese government and their hair manufacturers, has found a way to change the odds for Black hair-care store owners. After making the first Black business agreement with the Chinese government and manufacturers of hair, he announced: “We have created an alliance named Enterprise of Black Hair Alliance (EBHA) to change the distribution of hair in the U.S.”
Uppity Edutainment presents “Black Friday: What Legacy Will You Leave” on April 21, 2016. Ric Mathis, executive producer of Mathis Multimedia Group, will explore in this documentary why African Americans have consistently remained in the lowest percentile of America’s wealth gap, while also presenting insight on how to restore the circulation of wealth in Black communities.
Toyota Motor Sales U.S. executives have angered National Newspaper Publishers Association (NNPA) Chairman Danny Bakewell Sr., and America’s preeminent Black newspaper publishers after the troubled carmaker backed out of a multi-million dollar advertising campaign targeting Black consumers.