The internet has made it easier to book and search for airfares, but unless you have the time and the expertise to conduct extensive internet fare searches, it’s become harder to find the cheapest fares available online. Google has come to the aid of fliers looking for the best air deals. Google’s new website app Google Flights (google.com/flights) gives travelers a one-stop option to quickly search for the best fares and flight options.
In addition to cultivating local demand for products and services, it is critical that brick and mortar businesses have some type of interactive internet presence, from a full blown e-commerce site to a simple but attractive website or Facebook page. These critical changes will help improve local businesses’ chance for survival in this progressively digital age. Technological advances increase convenience and customer satisfaction, and brick and mortar businesses must adapt to maintain their presence in this “digital undivide.”