Kony 2012’s success shows there’s big money attached to white saviors

March 15, 2012

The Kony 2012 campaign is still taking heat over its portrayal of Africans as victims whose only hope lay in the actions – and wallets – of white saviors. And critics say it’s that centuries-old narrative that’s in part responsible for the campaign’s viral success. The white savior complex isn’t just a familiar narrative – it’s a lucrative one.