The San Francisco Bay View is a national Black newspaper founded in 1976 and known in neighborhoods around the country and world for our unflinching political analysis and activist reporting from communities that are misrepresented or ignored in mainstream media. Since the 1980s, we have reported seriously on prison violence and police brutality, forging a lasting bond with our brothers, siblings and sisters caged in U.S. prisons – 2,600 of whom have paid subscriptions to our print paper. Our print edition is monthly and our website is updated daily with breaking local and national news.
We are committed to working closely and flexibly with advertisers and organizations who meet our ethical standards and whose work directly ties to people whose lives will benefit. Please reach out to us to arrange an ad as well as a web and print ad package!
San Francisco’s Office of Contracts has designated the Bay View as the primary news resource for the Bayview Hunters Point community.
Print ad campaign
The San Francisco Bay View is one of the top 10 Black newspapers in the U.S. Our print run is 15,000 copies, distributed at corner stores, Black businesses, churches, community centers and more throughout the Bay Area and mailed to 3,000 subscribers in nearly every state in the U.S. and some foreign countries. The Bay View remains far and away the most popular Black paper in the Bay Area and disappears from the stands as soon as it’s distributed.
The Bay View is a broadsheet newspaper. Dimensions (image size) for a full page are 11″ across by 21″ down. The normal format is 5 columns, each column approximately 2″ across.
Print ad rates
All print ads, display and classified, are charged by the column inch. Any size ad up to a full page can be accommodated. Call or email us for assistance in calculating the price of your ad or for custom sizes.
Local rate is $15 per column inch (gross).
- Full page | 10.2” x 20.2” (with bleed) | $2,150, $2,350 in color
- Half page | 10.2” x 10.1” | $1,200, $1,210 in color
- Quarter page | 5.25” x 10.1” | $550, $600 in color
- Postcard size | 5.5″ x 5.25″ | $450, b&w or color
- Business card size | 4″ x 2″ | $100, b&w or color
Classified ads composed of text or enhanced with logos, graphics or photos are $20 per column inch. Materials should be emailed to email@example.com. We’ll respond with the price for your approval. If you place a classified ad in print, there is no additional charge for posting it online as well.
Locally, we are deeply embedded in our San Francisco journalism community. A dozen multicultural, independent SF newspapers have banded together to share resources and ads under the banner Save SF News. If you are interested in advertising with us and other local papers visit savesfnews.com to launch campaigns to a wide range of San Franciscans with the Bay View along with 48 Hills, Bay Area Reporter, El Tecolote, Broke-Ass Stuart, Wind Newspaper, Mission Local, Potrero View, Nichi Bei Weekly, Noe Valley Voice, Public Comment, Richmond ReView, San Francisco Bay Times, Westside Observer, Ingleside Light and Sunset Beacon. See our Save SF News media kit here:
The Bay View rarely does insertions due to the additional labor involved, so please call to discuss options with us. Insertion into the newspaper costs $130 per thousand.
Space reservations (insertion orders) and ad copy for the print edition should be received by the 23rd of the month prior to publication. Call or email if you need more time.
Digital ad campaign
Advertise with the Bay View National Black Newspaper online! We can guarantee 40,000+ impressions per month with an average of 1,000 users on the site per day.
On Twitter, we have 6,000+ followers, on Facebook 8,500+ and on Instagram, we have 5,400+ highly engaged followers. Our Bay View biweekly e-newsletter goes out to 3,000+ subscribers with a 24 percent open rate.
Digital ad rates
- Half page (digital) | 300 x 600 pixels | $600/month for homepage only, $800/month for home, landing and article pages
- Medium rectangle | 300 x 250 | $550-$750/month depending on placement, see above
- Billboard | 970 x 250 | $800/month
- Leaderboard | 970 x 90 | $750/month
- Social media posts | 1080 x 1080 | $350/week, regular posts several days per week
- E-newsletter rectangle or leaderboard | 300 x 250, 970 x 90 | $950 /2x month
Need CUSTOM advertising? Contact us! We can meet your needs and budget.
San Francisco Bay View National Black Newspaper, 4917 Third St., San Francisco, CA 94124 | (415) 671-0789 | firstname.lastname@example.org