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Saturday, January 16, 2021
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Tags Popular American cultural trends

Tag: popular American cultural trends

Digital boom and tech access fuel Black entrepreneurship

No different than the impact industry had on America’s business model of the early 20th century, new technological innovations have significantly changed all aspects of business, from the way people consume to how brands engage consumers. “We are on the threshold of a new business paradigm,” said Cheryl Grace, senior vice president of U.S. Strategic Community Alliances and Consumer Engagement at Nielsen. “The digital age is transforming not only commerce and the relationship consumers have with companies, but digital know-how among consumers – particularly African Americans – is fostering new levels of independence and financial freedom.”