Newspaper Format: The Bay View is a broadsheet newspaper. Dimensions (image size) for a full page are 12.5″ across by 22.5″ down. The normal format is six columns, each column approximately 2″ across.
Ad Format: Ads should be transmitted electronically – for example, by email as pdf or jpg files.
Ad Rates: All ads, display and classified, are charged by the column inch. Any size ad up to a full page can be accommodated. Call or email us for assistance in calculating the price of your ad.
- Local Rate: $15 per column inch (gross). Thus, at the local rate, a full page (12.5″ x 22.5″) is $1,800; a half page (12.5″ x 11″) is $900; a quarter page (6.25″ x 11″) is $450; a 2 column (4″) x 5.5″ ad is $150; a 2 column (4″) x 2″ ad (business card size) is $60; etc.
- National Rate: $18 per column inch (gross). Thus, at the national rate, a full page (12.5″ x 22.5″) is $2,160; a half page (12.5″ x 11″) is $1,080; a quarter page (6.25″ x 11″) is $540; a 2 column (4″) x 5.5″ ad is $180; a 2 column (4″) x 2″ ad (business card size) is $72; etc.
Color Ads: For full color, add $200 (net) to the price of the ad. For spot color (one color), add $150 (net) to the price of the ad. These charges can be waived in some cases.
Inserts: Insertion into the newspaper of most advertising circulars costs $60 per thousand.
Discounts: Deduct 10% for 6-8 insertions, 15% for 9 insertions or more. For the discount to apply, payment for the series must be made within 30 days of the first insertion.
Deadlines: Space reservations (insertion orders) and ad copy for the print edition should be received by the 23rd of the month prior to publication. Call or email if you need more time.
San Francisco Bay View National Black Newspaper
4917 Third St., San Francisco, CA 94124
Phone: (415) 671-0789
Fax: (415) 671-0789