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Toyota refuses to thank Black consumers
June 16, 2011
Toyota Motor Sales U.S. executives have angered National Newspaper Publishers Association (NNPA) Chairman Danny Bakewell Sr., and America’s preeminent Black newspaper publishers after the troubled carmaker backed out of a multi-million dollar advertising campaign targeting Black consumers.
Message to Mr. Toyota: Toyota Motor Co. disrespects Black consumers
March 10, 2011
Black newspapers were left off Toyota’s latest marketing campaign, sending a clear and direct message that the Black consumer is still being taken for granted and Black people are still being disrespected and undervalued.