Wednesday, October 4, 2023
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Tags BMW’s DriveNow

Tag: BMW’s DriveNow

Digital undivide: Losing customers to the web? Find your niche

In addition to cultivating local demand for products and services, it is critical that brick and mortar businesses have some type of interactive internet presence, from a full blown e-commerce site to a simple but attractive website or Facebook page. These critical changes will help improve local businesses’ chance for survival in this progressively digital age. Technological advances increase convenience and customer satisfaction, and brick and mortar businesses must adapt to maintain their presence in this “digital undivide.”