Back during the Black Power Era, if you were down for the cause, people called you “aware.” In the Hip Hop Era, the term for being politically up to date was “conscious.” Now, with the Millennials, if you are in tune with what’s going on in the world, you are referred to as “woke.” For the past few years, since the murder of Trayvon Martin, there has been a steady rise in cultural awareness within the Black community. The Black truth now gets as much traction as the white mainstream news on Facebook. So why is the church, arguably the spiritual center of the Black community, still running two steps behind?
Vaytus, owned by Aniefre Essien and Brandon Sledge-Mellon, is a Black-owned music streaming provider. “Vaytus is a word that we made up from the words ‘elevate us.’ Music is powerful, and we believe good music elevates people,” says Aniefre about the unusual name. These brothas have a mission that is bigger than just filling their pockets. Their business pays artists fair rates for their music.