Tags General Manager Lemlem Rijio
Tag: General Manager Lemlem Rijio
I want us to do good radio. I want people to listen to us because we are doing dynamic programming. I want communities to feel that they can tune into the station and hear someone addressing the issues that are important to them.
Recently, a white KPFA supporter asked me do I really think that KPFA as a station is racist and deserves to be categorized as apartheid radio? The answer was yes, because still in 2009 KPFA does not have a Black show that speaks to the issues of the Black community in the U.S. KPFA does have shows for the white community, like The Morning Show, Democracy Now and Against the Grain, and for other communities, like the Asians with APEX Express, the Latinos with La Onda and La Raza Chronicles, disabled people with Pushing Limits and so on, but Black people living in the United States are supposed to beg other programmers to air what is important to our community.
Important communities such as African-Americans still do not have dedicated programs. By engaging with the communities that merit more attention and by adding fresh programs, KPFA could help alleviate its financial crunch - by attracting more listeners and more subscribers without expanding the payroll.